Product or service pillar page
For companies that have several products and services that are initially difficult to explain, this option offers the opportunity to show the service and its benefits in detail, as in this example of pay-per-click management services.
Product or service pillar pages
Why are pillar pages and topic clusters important?
1. Consolidate your reputation and authority: When you build a content ecosystem around a particular topic, you are perceiv as an expert who provides a solution to a problem and, consequently, search engines recognize you as a reliable source. PageRank, or in other words, Google’s calculation of the authority of your page, improves.
2. Improve your website structure and user experience: If you have a lot of content, pillar pages unify similar topics and create a hierarchical map. In turn, as your website is more navigable for users, they will stay longer, causing an increase in web traffic and a decrease in the bounce rate.
3. Higher ranking for competitive keywords: Because of the nature of pillar pages, you are more likely to rank for competitive keywords with a high search volume. Keep in mind that when you do a more general search, you want shareholder database to have a global view of the topic and include the possibility of going deeper. All of this thanks to receiving a large number of reliable backlinks and the transmission of “link juice” to the pages in the group to which they link.
Content map as the initial step of a pillar page
Before embarking on the steps to create a pillar page with its appropriate topic clusters, it is important to consider a content map. Depending on the buyer persona and the life cycle that they are in, analyze the following how to use icebreaker questions to increase responses questions in the articles on your website:
Which blog posts have been of greatest interest to your new and returning visitors?
You can ask your Buyer Persona specific questions, such as “What are your daily challenges?
What would you like to see on our website?” ChatGPT will allow you to receive real-time responses that can help you better understand your audience’s nes and preferences.
By engaging with your Buyer Persona through ChatGPT, you can also gain deeper insight into the keywords they use, what they are interest in, and the questions they have. This information can help you improve the quality of your content, optimize your website, and improve your overall marketing strategies.
In short, ChatGPT is a versatile tool that can help you improve alb directory your inbound marketing strategy in a variety of ways. With ChatGPT, you can save valuable time and resources while improving customer experience and attracting more potential customers. Don’t hesitate to try it out and see how it can improve your inbound marketing strategy!
If you’re interest in learning more about how to improve your inbound marketing strategy, don’t hesitate to get in touch with us !