Succeeding in Google Ads PPC advertising and achieving the results you want doesn’t have to be the preserve of those with the biggest budgets. There are seven ingenious strategies that will allow you to excel in paid results and achieve your goals without having to resort to the classic tactic of raising bids. This guide will walk you through more than twenty specific tactics that can boost your presence and effectiveness on Google. Whether you’re a startup, a marketing professional, or a seasoned professional, these strategies will allow you to manage your budget wisely and attract relevant audiences without having to resort to traditional, costly methods.
How to compete in Google Ads without raising bids
To truly get ahead of your competition in Google Ads without raising your bids, you need to take a holistic approach. It’s about first understanding how the algorithm works, then building a solid foundation based on that, and then using the tools and tactics available to you to get ahead. Let’s dive in.
1. Understand the power of quality assessment
Because of how the Google Ads auction works, higher quality ads are rewarded with higher positions and lower costs.
Why? Because if Google shows crappy ads, it loses users. And if no one clicks on those ads, Google doesn’t make money.
How does it do this? By factoring in czech republic mobile database your Quality Score into the algorithm. Your Ad Rank is your Quality Score multiplied by your maximum bid. Higher Ad Rank = higher position in the SERP. And your cost per click is the Ad Rank of the ad below your ad multiplied by your Quality Score plus one cent.
In short, if you want to compete in Google Ads, you can’t just raise your bid. You have to raise your Quality Score . So how do you do that? The three main factors in quality scoring are clickthrough rate (CTR), ad relevance, and landing page experience. So the following three tips will focus on those.
2. Focus on increasing your click-through rate
A high clickthrough rate will improve your expected clickthrough rate, which will increase your Quality Score. Make your ads compelling for people to click – you’ll stay ahead of the competition and spend less money. Here are just a few of the many ways to increase your CTR:
- Differentiate your ad. Your offer have a clear strategy and goal must stand out from other ads. Make sure your offer is interesting to potential customers.
- Use numbers in your ads. Don’t say “Big Sale,” say “30% off the entire product line.” Numbers attract attention and sell.
- Use strong CTAs. Express urgency and highlight a benefit or feature: “Save 30% now,” “Acquire new customers,” “Order today.”
- Use extensions: Ad extensions improve CTR, which in turn improves your Quality Score, which in turn improves your position.
3. Improve ad relevance
Relevance has reached a whole new level these days. It’s not just about making your PPC ad relevant to the search query, but also to the searcher’s intent. Here’s how to achieve that:
- Include the keyword in the headline and description: Google boldly highlights the search term in your ad, which draws the eye and encourages clicks.
- Refine your targeting: Use geographic targeting to narrow your advertising to specific locations and areas.
- Use audiences: In addition to cpa email list keywords. Succeed in Google Ads you can use audience targeting in search ads.
- Adapt to seasonality: Even if you don’t have products and services that are unique to a given period or season, you can adjust your ad text and landing pages to align with them.
- Create narrowly focused ad groups: The best way to achieve solid click-through rates and ad relevance is to use narrowly focused ad groups. This means having a well-structured Google Ads account with no more than 20 keywords per ad group.