Challenge : Clubhouse’s “invitation system” is a double- g sword
Clubhouse adopts an “invitation system”, which allows users to send out up to two invitation codes, making it difficult to get a “code”. The “invitation system” creates a sense of mystery and a phenomenon of supply and demand for Clubhouse, which arouses people’s curiosity to find out more. This is the so-call “hunger marketing”. The invitation code has become a personal social symbol, as if not getting an invitation code means that one has poor popularity, so everyone is eager to receive an invitation. But the “invitation system” also limits the growth of Clubhouse users. Celebrities and content creators may consider that they cannot reach a large number of users on Clubhouse, and instead use platforms such as Facebook and .
Voice chat room
Challenge : Ephemeral content is Clubhouse’s second double- g sword
Limit -time content refers to content that appears briefly and is automatically delet within a limit time (IG Story is an example). Clubhouse does not have a recording function, and all discussions will not be “record ” after the room ends. Under the psychological anxiety of information, people are afraid of missing any information and spend more time in Clubhouse. However, the fleeting nature of Clubhouse content not only makes it easy for users to miss exciting content, but also makes it difficult for users who join the room midway to keep up with the progress of the discussion.
In addition, Clubhouse content
creators cannot build a voice content library like Youtubers build a video library, and in disguise they have to invest more resources to open rooms continuously in order to bc data mexico expand their audience. On the contrary, Clubhouse’s competitors such as Spotify and Twitter intend to add a recording function on the basis of real-time voice communication, allowing viewers to revisit the creator’s content at any time. This is undoubt ly more attractive to both creators and viewers.
The above three points are the
hallenges that Clubhouse is facing or will face. It is worth regardless of your niche well-crafted mentioning that Clubhouse’s recent series of actions – including the launch of new features that allow users to directly provide financial support to creators, the development of the qatar data Clubhouse Android version, etc. – all indicate that Clubhouse is trying to retain creators and users and maintain its competitiveness.